How do you determine if an offer is worth publishing?
If an offer is worth publishing, the first step is verification. I confirm whether the offer is live, the promo code works and the landing page functions properly. An expired or invalid deal doesn’t help anyone, so accuracy is a priority.
Next, I assess the value of the deal. Offers should provide genuine savings whether it’s a strong percentage off, a good cashback deal or exclusive perks. A discount has to be meaningful enough to catch a shopper’s attention. I also evaluate the brand or retailer. Only reputable, secure and well-known merchants make the cut. This ensures trust and a smooth shopping experience for users.
The terms and conditions are crucial. If the offer has complicated restrictions, high minimum spend or unclear redemption rules, it may not be user-friendly enough to feature. Finally, I consider relevance and timing. Seasonal sales, trending products or exclusive limited-time deals are more likely to resonate with shoppers.
In short, a publish-worthy offer must be valid, valuable, trustworthy and easy to use. If it checks all those boxes, it’s ready to be shared.
Have you ever timed a purchase perfectly to get the best deal?
Yes, I have timed a purchase perfectly to get the best deal and it felt incredibly satisfying. I remember waiting for a big online sale to buy a new laptop I had been eyeing for months. Instead of rushing into buying it right away, I researched the product, compared prices across different websites and subscribed to store newsletters to get alerts. When the Black Friday sale finally came, I managed to grab it at almost 30% off, plus I used a promo code that added an extra discount. It was one of those rare moments where patience actually paid off. Not only did I save a good amount of money, but I also felt like a smart shopper. Since then, I’ve learned the value of waiting for the right time to buy especially when it comes to big-ticket items. It’s definitely worth the wait when the savings are that good.
What types of deals do you think shoppers are most excited about?
From my experience, shoppers are most excited about deals that combine high savings with low effort. A 30% to 50% discount on popular or trending products especially tech, fashion, travel or home essentials gets the most attention. People like deals that feel smart and practical, not just flashy.
Sitewide discounts are always popular because they offer flexibility. Instead of being tied to one item, shoppers can apply the savings to what they really want. Seasonal or holiday sales like Black Friday or 11.11 also generate excitement because shoppers anticipate them and plan ahead.
Free shipping, buy more/save more, and bundle offers are strong motivators, especially when margins are tight. These types of deals make it feel like you're getting more without paying more.
Shoppers also love stackable promotions combining a site discount, promo code and cashback for maximum value. And let’s not forget exclusive or early-access deals the “insider advantage” always feels good.
Ultimately, the best deals are clear, time-sensitive, and immediately useful. If a shopper can see the benefit instantly and check out without friction, they’re more likely to act and feel great about their decision.